What do the organic tracking values mean?

You will often see the following following if you are tracking organic traffic using HandL UTM Grabber.

  • Google: Referrer domain contains the term "google" (google.com, google.co.uk etc.)
  • Yahoo: Referrer domain contains the term "yahoo" (yahoo.com etc.)
  • Bing: Referrer domain contains the term "bing"
  • Instagram: Referrer domain contains the term "instagram"
  • Faecbook: Referrer domain contains the term "facebook"
  • Twitter: Referrer domain contains the term "twitter"
  • Snapchat: Referrer domain contains the term "snapchat"
  • YouTube: Referrer domain contains the term "youtube"
  • Pinterest: Referrer domain contains the term "pinterest"
  • LinkedIn: Referrer domain contains the term "linkedin"
  • Tumblr: Referrer domain contains the term "tumblr"
  • OpenAI: Referrer domain contains the term "openai" or "chatgpt" (As of 3.1.7)
  • Perplexity: Referrer domain contains the term "perplexity" (As of 3.1.7)
  • Claude: Referrer domain contains the term "claude" (As of 3.1.7)
  • Gemini: Referrer domain contains the term "gemini" (As of 3.1.7)
  • Copilot: Referrer domain contains the term "copilot" (As of 3.1.7)
  • Internal: If the user is coming from other internal pages. First captured referral is matching the domain itself.
  • Other: If none of the conditions above met, it is flagged as Other.

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