Send UTMs from WooCommerce to Google Analytics

Enable Ecommerce Tracking in Google Analytics

You should enable this in your Google Analytics account. Information how to do it can be found here

Configure Google Analytics Webhook in HandL UTM Grabber

We have a preloaded configuration that will allow you to send UTMs or event data to Google Analytics as soon as a status of order change in WooCommerce (payment_complete, order_status_pending, order_status_failed, order_status_on-hold, order_status_processing, order_status_completed, order_status_refunded, order_status_cancelled)

Select WHEN to send data to Google Analytics

We recommend sending the data to Google Analytics as soon as payment complete. That's why we auto-populate that hook out of the box. You can configure the other fields the same way.

Setup the data you want to send it to Google Analytics

You can use HandL URL builder to configure your fields easier. Click the icon next to the input field shown in the image below.

To remove a paramater from the payload, click the red remove icon. To add a new parameter click "+ Add New Parameter" button at the bottom. To save the progrees, click "Save" like shown in the image below.

Replace tid to your tracking ID

First replace tid to your tracking ID (UA-XXXXX-X)

Configure your data

You can send almost any data that generated in WooCommerce to Google Analytics. There are few rules to follow. We configured the few fields out of the box for you. However you can add your own field in addition to this.

Pay attention to the value key pairs that is specific to Google Analytics. You can find more information here

If you need to cast/format a variable into string, integer or float simply add (int), (str) or (float) before your variable. This is especially required for Event Value field as shown below.

v=1&

t=event&

tid=UA-XXXXX-X&

cid=wc|data__customer_id&

ti=wc|data__order_key&

tr=wc|data__total&

tt=wc|data__total_tax&

ts=wc|data__shipping_total&

tcc=COUPON&

pa=purchase&

pr1id=wc|product__id&

pr1nm=wc|product__name&

pr1qt=1&

pr1pr=wc|data__total&

ni=1&

cu=USD&

cn=wc|meta__utm_campaign&

cs=wc|meta__utm_source&

cm=wc|meta__utm_medium&

ck=wc|meta__utm_keyword&

cc=wc|meta__utm_content&

ec=HandLEventCat&

ea=HandLEventAction&

el=HandLEventLabel&

ev=(int)wc|data__total

In addition to that;

You can send/track/collect any WooCommerce order data parameters as follows:

wc|data__status //order status

wc|data__currency //order currency

wc|data__discount_total //order total discount

wc|data__shipping_total //order total shipping

wc|data__total //order total

wc|data__total_tax //order total tax

wc|data__customer_id //order custom id

wc|data__order_key //order id

wc|data__billing__first_name //order customer first name

wc|data__billing__last_name //order customer last name

wc|data__billing__address_1 //order customer address

wc|data__billing__city //order customer city

wc|data__billing__state //order customer state

wc|data__billing__postcode //order customer postalcode

wc|data__billing__email //order customer email address

wc|data__billing__phone //order customer phone number

wc|data__payment_method //order method of payment (e.g. card, cash etc)

You can send/track/collect any WooCommerce order meta data parameters as follows:

wc|meta__gclid

wc|meta__utm_campaign

wc|meta__utm_source

wc|meta__utm_medium

wc|meta__utm_terms

wc|meta__utm_content

wc|meta__handl_original_ref

wc|meta__handl_landing_page

wc|meta__handl_ref

wc|meta__organic_source

wc|meta__first_gclid

wc|meta__first_utm_campaign

wc|meta__first_utm_source

wc|meta__first_utm_medium

wc|meta__first_utm_terms

wc|meta__first_utm_content

You can send/track/collect any WooCommerce product data parameters as follows:

wc|product__name

wc|product__product_id

wc|product__variation_id

wc|product__quantity

wc|product__total

wc|product__total_tax

The data will be populated in your Google Analytics

Once an order placed and an event satisfied (payment completed), HandL UTM Grabber post the order data (configured above) to Google Analytics. You will be able to access the data in Google Analytics like this.

You can measure the performance of the campaign (based on revenue)

You can measure the performance of the campaign based on Source/Medium

Transaction information is available under user explorer for each user

UTM data is also available under sales performance

If you have sent event parameters (such as Event Category, Event Action, Event Label, Event Value) shown above, you will see them populated in Google Analytics