WooCommerce Integration Collect UTMs in WooCommerce OrderPage No configuration required :) HandL UTM Grabber V3 makes UTM collection very easy in WooCommerce. There is no settings/adjustments required. Once you receive order, all the UTM variables and other custom parameters will be available in HandL UTM Grabber meta box and custom fields (see the images below). Or same data can be accessible in Custom Fields: WooCommerce to Webhook/Postback/IPN Here we explain how you can send your WooCommerce order data to external servers (as postbacks or IPN) 1. Select WooCommerce Postback From UTM menu and select custom 2. Insert your postback URL 3. Select when to trigger the webhook You can trigger the webhook on the following events payment_complete order_status_pending order_status_failed order_status_on-hold order_status_processing order_status_completed order_status_refunded order_status_cancelled 4. Build the payload you want to send You can send/track/collect any WooCommerce order parameters as folows: wc|data__status //order status wc|data__currency //order currency wc|data__discount_total //order total discount wc|data__shipping_total //order total shipping wc|data__total //order total wc|data__total_tax //order total tax wc|data__customer_id //order custom id wc|data__order_key //order key wc|data__billing__first_name //order customer first name wc|data__billing__last_name //order customer last name wc|data__billing__address_1 //order customer address wc|data__billing__city //order customer city wc|data__billing__state //order customer state wc|data__billing__postcode //order customer postalcode wc|data__billing__email //order customer email address wc|data__billing__phone //order customer phone number wc|data__payment_method //order method of payment (e.g. card, cash etc) wc|data__subtotal //order subtotal (as 3.0.57) You can send/track/collect any WooCommerce order meta data parameters as foolows: wc|meta__gclid wc|meta__utm_campaign wc|meta__utm_source wc|meta__utm_medium wc|meta__utm_terms wc|meta__utm_content wc|meta__handl_original_ref wc|meta__handl_landing_page wc|meta__handl_ref wc|meta__organic_source wc|meta__first_gclid wc|meta__first_utm_campaign wc|meta__first_utm_source wc|meta__first_utm_medium wc|meta__first_utm_terms wc|meta__first_utm_content You can send/track/collect any WooCommerce product data parameters as foolows: wc|product__name wc|product__product_id wc|product__variation_id wc|product__quantity wc|product__total wc|product__total_tax You can get item from order too wc|item__order_id //order_id Send UTMs from WooCommerce to Google Analytics Enable Ecommerce Tracking in Google Analytics You should enable this in your Google Analytics account. Information how to do it can be found here Configure Google Analytics Webhook in HandL UTM Grabber We have a preloaded configuration that will allow you to send UTMs or event data to Google Analytics as soon as a status of order change in WooCommerce (payment_complete, order_status_pending, order_status_failed, order_status_on-hold, order_status_processing, order_status_completed, order_status_refunded, order_status_cancelled) Select WHEN to send data to Google Analytics We recommend sending the data to Google Analytics as soon as payment complete. That's why we auto-populate that hook out of the box. You can configure the other fields the same way. Setup the data you want to send it to Google Analytics You can use HandL URL builder to configure your fields easier. Click the icon next to the input field shown in the image below. To remove a paramater from the payload, click the red remove icon. To add a new parameter click "+ Add New Parameter" button at the bottom. To save the progrees, click "Save" like shown in the image below. Replace tid to your tracking ID First replace tid to your tracking ID (UA-XXXXX-X) Configure your data You can send almost any data that generated in WooCommerce to Google Analytics. There are few rules to follow. We configured the few fields out of the box for you. However you can add your own field in addition to this. Pay attention to the value key pairs that is specific to Google Analytics. You can find more information here If you need to cast/format a variable into string, integer or float simply add (int), (str) or (float) before your variable. This is especially required for Event Value field as shown below. v=1& t=event& tid=UA-XXXXX-X& cid=wc|data__customer_id& ti=wc|data__order_key& tr=wc|data__total& tt=wc|data__total_tax& ts=wc|data__shipping_total& tcc=COUPON& pa=purchase& pr1id=wc|product__id& pr1nm=wc|product__name& pr1qt=1& pr1pr=wc|data__total& ni=1& cu=USD& cn=wc|meta__utm_campaign& cs=wc|meta__utm_source& cm=wc|meta__utm_medium& ck=wc|meta__utm_keyword& cc=wc|meta__utm_content& ec=HandLEventCat& ea=HandLEventAction& el=HandLEventLabel& ev=(int)wc|data__total In addition to that; You can send/track/collect any WooCommerce order data parameters as follows: wc|data__status //order status wc|data__currency //order currency wc|data__discount_total //order total discount wc|data__shipping_total //order total shipping wc|data__total //order total wc|data__total_tax //order total tax wc|data__customer_id //order custom id wc|data__order_key //order id wc|data__billing__first_name //order customer first name wc|data__billing__last_name //order customer last name wc|data__billing__address_1 //order customer address wc|data__billing__city //order customer city wc|data__billing__state //order customer state wc|data__billing__postcode //order customer postalcode wc|data__billing__email //order customer email address wc|data__billing__phone //order customer phone number wc|data__payment_method //order method of payment (e.g. card, cash etc) You can send/track/collect any WooCommerce order meta data parameters as follows: wc|meta__gclid wc|meta__utm_campaign wc|meta__utm_source wc|meta__utm_medium wc|meta__utm_terms wc|meta__utm_content wc|meta__handl_original_ref wc|meta__handl_landing_page wc|meta__handl_ref wc|meta__organic_source wc|meta__first_gclid wc|meta__first_utm_campaign wc|meta__first_utm_source wc|meta__first_utm_medium wc|meta__first_utm_terms wc|meta__first_utm_content You can send/track/collect any WooCommerce product data parameters as follows: wc|product__name wc|product__product_id wc|product__variation_id wc|product__quantity wc|product__total wc|product__total_tax The data will be populated in your Google Analytics Once an order placed and an event satisfied (payment completed), HandL UTM Grabber post the order data (configured above) to Google Analytics. You will be able to access the data in Google Analytics like this. You can measure the performance of the campaign (based on revenue) You can measure the performance of the campaign based on Source/Medium Transaction information is available under user explorer for each user UTM data is also available under sales performance If you have sent event parameters (such as Event Category, Event Action, Event Label, Event Value) shown above, you will see them populated in Google Analytics WooCommerce to Facebook Offline Conversion With the latest privacy rules in place, Facebook Offline conversion has been very crucial to track the data accurately (especially for the leads coming from IOS devices). In this tutorial, we'll show you how you can send your order data to Facebook, so your data required to adjust ads performance always up to date based on the recent conversion so your re-targeting works as smooth as it can get. Let's get started! 1. Create a zapier webhook in Zapier There are a lot of tutorials regarding to this. Please see the official tutorial here Create Zapier Webhook and keep your webhook URL handy. We'll use it in the next step. 2. Create your action right after your webhook Select "Send Offline Event in Facebook Offline Conversions" as your next action. Image shown below. 3. Select WooCommerce Postback From UTM menu and select custom 4. Insert your postback URL This is the webhook URL you created in Step 1. Please paste it here. 5. Select when to trigger the webhook You can trigger the webhook on the following events payment_complete order_status_pending order_status_failed order_status_on-hold order_status_processing order_status_completed order_status_refunded order_status_cancelled 6. Build the payload you want to send For the minimal data, you can copy/paste the payload below: amount=wc|data__total&cur=wc|data__currency&status=payment_complete&fname=wc|data__billing__first_name&lname=wc|data__billing__last_name&email=wc|data__billing__email&phone=wc|data__billing__phone&city=wc|data__billing__city&state=wc|data__billing__state&country=wc|data__billing__country&postcode=wc|data__billing__postcode&order_id=wc|data__order_key&product_id=wc|product__product_id&event_time=wc|data__date_created Save the form. You are almost ready. Now, to make the next setup easier. Either wait for one order come through and trigger the webhook, or run one as test. Please continue after you are sure an order is gone through Zapier. 7. Pull the latest order data into Zapier Go to Trigger (Catch Hook) and Test Trigger. Click the "Request" dropdown and click "Load More" Make sure the payload looks exactly like you expect 8. Map webhook fields to Facebook Offline Conversion Select "Send Offline Event in Facebook Offline Conversions" and click "Set up Action" Map the fields as shown below... Make sure to fill as much as you can based on the data you collect. 9. Test & Review Click test and review and your test data will be sent to Facebook sucessfully. You are all set. If you have any trouble implementing the step, let us know. We'd be happy to help!Capture UTMs/Gclid in registration form You can add any UTM fields and handl_ fields Native WP Shortcodes to your registration form. Here we explain how to add gclid, but this can be extended to adding any utm or other fields. function handl_woocommerce_add_fileds_to_register() {?> WooCommerce Postback and click Download All WooCommerce HandL Report (CSV) to download the data. WooCommerce Report for UTM data We are happy to announce that we released report utility for WooCommerce You can access via WP Dashboard > WooCommerce > Reports > UTM Stats You can also easily calculate ROAS by typing your Ad Spend for the given period. Also see this insightful video: Send UTMs via Admin Emails in WooCommerce If you want to include the UTM paramters in your Admin email for WooCommerce. Simply click "Woo Admin Emails" under UTM > HandL Options settings WooCommerce to Facebook Conversion API (FB CAPI) [Deprecated as of 3.1] Deprecated as of v3.1 (See details) Go to UTM > WooCommerce Postback and select Facebook Ads You don't need any other change here... Click Facebook CAPI menu in UTM and enter Facebook pixel id and access token How to generate Access Token: Go to your pixel, click Settings, scroll down to the Conversion API and click Generate Access Token. Once you set it up everything, keep monitoring your events and watch your event match increases to high 8-9s.